Writing and designing with words for 15+ years
I live in Dallas, TX, and currently work at Cash App where I lead complex projects across P2P and design systems, shape organizational content strategies, and manage our content design internship program. Prior to joining Cash App, I worked at Facebook (Meta) and Citi.
When I’m not working, I enjoy working out, traveling, and event-hopping around the city.
Skills
Accessibility Ensure that content is usable by as many people as possible.
Coaching and Mentoring Empower junior team members to excel in their role.
Content Strategy Create a vision for content based on a specific business objective.
Content Style Guide Define a consistent writing style that sounds like the brand.
Conversation Design Craft natural-language chatbot experiences.
Editing Trim the excess so that only the best parts remain.
Information Architecture Determine what should go where for the best experience.
Messaging and Positioning Say the right thing the right way at the right time.
Scoping Define project parameters and requirements.
Taxonomy Use clear naming and grouping conventions.
Technical Writing Relay complicated information in a simple way.
UX Writing Guide customers through every step of their journey.
Experience
Senior Content Designer | Cash App July 2021 - present
Senior Content Designer | Facebook April 2020 - July 2021
Senior UX Writer/Conversational Designer | Citi July 2016 - April 2020
Content Marketing Manager | Provasi Capital Partners Oct 2014 - June 2016
Marketing Communications Writer | HD Vest Financial Services Aug 2013 - Oct 2014
Marketing Communications Consultant | HD Vest Financial Services Apr 2012 - Aug 2013
Public Relations Intern | Weber Shandwick Sept 2011 - Jan 2012
Grant/Technical Writer | Mississippi Department of Health Feb 2011 - Sept 2011
Copy Editor/Page Designer | The Clarion Ledger Jan 2008 - Feb 2011
Education
B.A. Mass Communications Magna Cum Laude | Dillard University 2007
Contact
Bianca.buchanan@gmail.com
https://www.linkedin.com/in/biancabuchanan/