Hi, I’m Bianca

A content designer with more than 15 years of experience partnering with designers, product managers, researchers, engineers, and more to craft quality customer experiences. I currently work at Cash App and live in Dallas, TX. Prior to joining Cash App, I worked at Facebook (Meta) and Citi.

Skills

Accessibility Ensure that content is usable by as many people as possible.

Coaching and Mentoring Empower junior team members to excel in their role.

Content Strategy Create a vision for content based on a specific business objective.

Content Style Guide Define a consistent writing style that sounds like the brand.

Conversation Design Craft natural-language chatbot experiences.

Editing Trim the excess so that only the best parts remain.

Information Architecture Determine what should go where for the best experience.

Messaging and Positioning Say the right thing the right way at the right time.

Scoping Define project parameters and requirements.

Taxonomy Use clear naming and grouping conventions.

Technical Writing Relay complicated information in a simple way.

UX Writing Guide customers through every step of their journey.

Experience

Senior Content Designer | Cash App July 2021 - present

Senior Content Designer | Facebook April 2020 - July 2021

Senior UX Writer/Conversational Designer | Citi July 2016 - April 2020

Content Marketing Manager | Provasi Capital Partners Oct 2014 - June 2016

Marketing Communications Writer | HD Vest Financial Services Aug 2013 - Oct 2014

Marketing Communications Consultant | HD Vest Financial Services Apr 2012 - Aug 2013                 

Public Relations Intern | Weber Shandwick Sept 2011 - Jan 2012

Grant/Technical Writer | Mississippi Department of Health Feb 2011 - Sept 2011

Copy Editor/Page Designer | The Clarion Ledger Jan 2008 - Feb 2011

Contact

Bianca.buchanan@gmail.com

https://www.linkedin.com/in/biancabuchanan/